Gemini

Gemini is an innovative company that aims to make cryptocurrencies accessible to everyone. We believe that crypto can empower individuals and provide them with simple, reliable, and secure ways to buy, sell, and store digital currencies. As a globally regulated cryptocurrency exchange and custodian, we are committed to providing our clients with the best possible product, security, licensing, and compliance.

Role: Growth Marketing Associate

Our team worked together to build the Gemini partner program from the ground up (0→1).

This involved developing and maintaining a wide range of demand generation programs that reached people all around the world. We also communicated the progress of these initiatives to our clients to keep them up-to-date with our growth marketing strategies. Our team was responsible for implementing various marketing techniques, including paid advertising, search engine optimization (SEO), and automation of affiliate content and creatives.

Furthermore, our approach to building the Gemini partner program was centered around our clients' needs and goals. We took the time to understand their unique situations and developed customized strategies to help them achieve success. Overall, our team's dedication to excellence and innovation has helped us to build a strong reputation as a leader in the crypto industry.

Awards won during 2021 - 2022

Motley Fool

Best Cryptocurrency Exchange Overall
Best Cryptocurrency Exchange For Earning Interest
Best Cryptocurrency App For Beginners

Nerdwallet

Best Cryptocurrency Exchange and Platform for Beginners

Product Coverage

Derivatives (Futures): Collaboration with Singapore team on creating product documentation such as functional requirements, user stories, and wireframes/mockups for the launch of derivatives that would rely heavily on a scalable affiliate program for high intent trader accounts.
Gemini Credit Card: Developed a forecast model for the Gemini Credit Card by monitoring market trends and competitor performance, constructing analysis on effective cash back rewards (Cash 1% vs. BTC 16%) for high incentivized user growth
GUSD (Gemini Dollar - Stablecoin): Developing clear guided OKR’s on optimizing KPI performance(s) that resulted in a 25% increase of key metrics (GUSD Circulation & TVL) by developing ideas, pinpointing issues, and proposing solutions on key trends within competitive decentralized finance channels.

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