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Public
Public is an investing platform with a mission to make public markets work for all investors. Members can build a multi-asset portfolio of stocks, Treasuries, ETFs, crypto, and alternative assets - like fine art and collectibles, all in one place.
Role: Affiliate Program Manager
As an Affiliate Program Manager at Public, my role focused on managing the everyday operations and execution for the affiliate channel.
Key tasks included partner recruitment and publisher research. I also handled data reconciliation, program performance analysis, transaction management, and account management.
A significant part of my responsibility involved testing, developing, and optimizing the partner marketing channel. The primary goal was to expand Public's member base and drive revenue.
I leveraged my knack for data to optimize Cost of Customer Acquisition (CAC) and Return on Ad Spend (ROAS). This was done across several platforms, such as Looker, Mixpanel, and Everflow.
I used Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) as guides for strategic decisions. These models helped aim for profitable and incremental growth.
Simultaneously, I served as the point of contact for managing and negotiating all campaign and deal structures. I handled these structures for more than 30 platforms, including high-value media publishers.
Product Coverage
- Pulse (B2B): Initiated the design of a market insight and portfolio reporting feature within the Public Premium hub (in-app / platform). This feature set included research & market trend reports from affiliation firms like: Motley Fool, Moby, Delphi Digital, WallStreetZen