NFTG (Transitioned from CoinGenius)
Starting as a trading analytics firm that focused on custom algorithms & sentiment indicators (CoinGenius), soon transitioned into a full-suite digital production company transforming the way in which brands connect and interact with their customers.
Role: Director of Digital Strategy
I was heavily involved in almost every aspect of creating Bitcoin Origins (the succesful first launch as NFTG). Whether it was the creation of the NFT's (determining the chain capability - ETH or WAX), or the more simplified objectives of being a Bitcoin historian. Overall, it was one of my greatest achievements, and a project that I am certainly proud to say I took part in creating.
Examples of Personal Input:
- UX/UI design
- Chain capability
- Strategic partner negotiation
- Internal operations
- Gamification Initiatives (Platform incentives for users)
- NFT design
- Digital artist outreach
- Community engagement (Increasing customer acquisition through growth marketing efforts)
